Variable Message Signs (VMS) are a powerful tool for conveying important information to both drivers and pedestrians. Whether you’re managing traffic flow, providing safety alerts, or promoting events, optimising your VMS board setup is crucial for maximum effectiveness. Here are some key tips to ensure your messages are clear, concise, and impactful.
Character and Line Limits
To ensure readability, it’s essential to adhere to character and line limits. Each line should contain up to 10 characters, including spaces. For optimal clarity, limit each slide to 4 lines of text. While there’s no strict limit on the number of slides, it’s recommended using no more than 7-8 slides for messages aimed at moving traffic and more for pedestrian-targeted messages. For maximum impact, aim for 3 lines of text with 8 characters per line.
Display Time Per Slide
The display time per slide is another critical factor. Generally, 2 seconds per slide is sufficient for messages with 1 to 3 lines of text. If your slide contains 4 lines of text or if the screen is flashing, extend the display time to 3 seconds. Custom timing can also be set based on specific needs, ensuring that your audience has enough time to read and comprehend the message.
Message Tips
When crafting your messages, keep the word count in mind. Refer back to our suggestions for word count per slide to ensure your text is neither too sparse nor too crowded. Additionally, consider utilising custom design services for logos or pictures to enhance your messages and make them more visually appealing.
By following these guidelines, you can harness the full potential of your VMS board, ensuring your messages are both effective and engaging.